Behind the strategy, there's always a story.
For more than 20 years, I've helped brands across industries find clarity in their messaging and purpose in their storytelling. From digital campaigns to AI-powered product launches, my work blends creativity, strategy, and empathy to make ideas resonate.
Currently, I develop content and messaging strategy at Anthology, an EdTech leader shaping the future of learning. I collaborate with cross-functional teams to craft narratives that drive awareness, engagement, and adoption. Previously, I directed creative strategy at Goda Advertising, where I helped B2B and B2C brands expand into the US market and guided a talented team of writers and designers.
At my core, I'm a storyteller who believes in the power of connection—between brands and audience, product and purpose, and idea and impact.
When I'm not building messaging frameworks or mentoring creative teams, you'll find me exploring new destinations, curating playlists, and finding the perfect balance between clarity and creativity.
Brand Voice & Content Strategy Leader
Experience
Paid Media and Digital Ad Campaigns
Print Advertising Campaigns
Interactive Email Series
Integrated Marketing Campaigns
Content & Newsletter Strategy
Websites
Skills
Marketing Strategy & Brand Positioning
Copywriting & Content Development
Product Launches & Messaging Frameworks
SEO & Digital Marketing
Asana, Microsoft Office Suite, Adobe Acrobat